HOK Designs Boston Consulting Group’s Canadian Headquarters

Long before the pandemic, Boston Consulting Group had embraced hybrid work, giving employees the freedom to come to the office—which total more than 100 across the globe—meet with clients at their workplaces, or complete certain tasks from home. Whichever made the most sense for the business at hand. That said, collaboration is at the heart of how the management consultancy, often referred to as BCG, operates: Staffers form teams to tackle knotty problems clients are facing and puzzle through the issues to arrive at solutions. And this sort of teamwork, BCG felt, is best carried out face-to-face.

Back in 2017, when the company tapped HOK for its new Canadian headquarters on three floors—46, 47, and 48—of a tower rising in Toronto’s financial district, BCG sought an office that would be dazzling enough to draw employees to the workplace, that would provide a variety of bespoke settings so that teams could be as productive as possible while on-site. All of which is to say that when the pandemic hit in 2020—sending companies around the world scrambling to, first, figure out how to work remotely during lockdowns and, then, how to lure employees back to the office after they’d become accustomed to doing their jobs from home—BCG was way ahead of the game. Sure, there were tweaks to HOK’s concept for the 100,000- square-foot BCG project because of the pandemic—designers had to make sure work- stations were 6 feet apart, for example, and they loaded up meeting rooms with video- conferencing and audiovisual equipment for staffers participating remotely—but the changes amounted to fine-tuning a good plan that was already in place. And the result is this spectacular, ultra-sophisticated space that serves as a showplace for the company and a magnet for a workforce now numbering more than 400. “On the busiest days, we’re approaching pre-pandemic attendance levels,” Nina Abdelmessih, BCG’s chief of operations and external relations in Canada, says. “Everybody is coming in.”

HOK Designs a Hybrid Office for Boston Consulting Group

The plan’s success started with carving out an atrium near the window wall on the two lower floors—one advantage of coming to the project while the building was under construction was that this could be done before the floor plates were in place. Working with the developer, HOK specified an opening measuring a generous 20 by 80 feet, envisioning it as the “heart of the organization,” Caitlin Turner, HOK director of interiors in Canada and the project lead, notes. The atrium fills with light and opens up views of the city and Lake Ontario. Rooms situated off it are sided in glass so everyone shares in the sunshine.

A beckoning staircase steps up through the atrium to the top floor. It encourages employees to walk up and down—healthier for them than taking the elevators—and results in serendipitous encounters that add to the general esprit de corps. “There’s this buzz,” Turner enthuses. As for the seating areas in the base of the atrium, in the café, she adds: “At lunchtime, it’s like a high-school cafeteria.”

But serendipity also played a part: Turner tracked down a black-stained oak credenza she spotted on Instagram for use in a touch- down room, where it joins an oversize pendant fixture by Marcel Wanders and sinuous Italian armchairs. It’s just a sampling of the international, contemporary aesthetic permeating this buzzing workplace—one that is clearly not cookie-cutter but has helped become something of a model for other BCG offices in the throes of relocation and renovation.

Behind the Design of Boston Consulting Group’s Canadian Headquarters

HOK: PAUL GOGAN; BRITTANY TOD; KRISTINA KAMENAR; CALEB SOLOMONS; SALLY SHI; FARIBA SAJADI; ROWENA AUYEUNG; BETHANY FOSS; DANIEL MEEKER

RJC ENGINEERS: STRUCTURAL ENGINEER

MITCHELL PARTNERSHIP: MECHANICAL ENGINEER

MULVEY & BANANI LIGHTING: LIGHTING DESIGNER

MCM: CUSTOM FURNITURE WORKSHOP

Opus Art Projects: Art Consultant

VISO: CUSTOM SCONCES (ATRIUM), CUSTOM CEILING FIXTURES (BOARDROOM)

geiger: WOOD CHAIRS (CAFÉ)

PENGELLY IRON WORKS: CUSTOM SCREENS

KEIL­HAUER: BENCH

EUREKA LIGHTING: RING PENDANT FIX­TURES

STEELACASE: BOOTHS

gervasoni: BRASS PEN­DANT FIXTURES

BILLIANI: GRAY CHAIRS

TRIBU: BROWN/WHITE CHAIRS

CEMENT TILE SHOP: FLOOR TILE

muuto: PENDANT FIXTURES (OFFICE AREA)

STUDIO OTHER: WORK­ STATIONS

knoll: CHAIRS (OFFICE AREA, LIBRARY)

SHAW INDUSTRIES GROUP: CARPET TILE (OFFICE AREA, NOOK)

herman miller: CHAIRS (DIGITAL ROOM)

HALCON FUR­NITURE: TABLES

flos: CEILING FIXTURES

Interface: CARPET TILE

nienkamper: TABLES (TOUCH­DOWN, COFFEE BAR)

GALLOTTI&RADICE: CHAIRS (TOUCH­DOWN)

POIAT: CREDENZA

AREA ENVIRONMENTS: WALLCOVERING

flos: PENDANT FIXTURE

CASALA: CHAIR (NOOK)

cappellini: CHAIRS (BOARDROOM)

PRISMATIQUE: CUSTOM TABLE

CREATIVE MATTERS: CUSTOM RUG

Davis Furniture: BENCH

filzfelt: PANELING (MEETING ROOM)

Haworth: DEMOUNTABLE WALLS

Allied Maker: PENDANT FIXTURES (COFFEE BAR)

ARRMET: CHAIRS

MOSAÏQUE SURFACE: WALL TILE

STONETILE: VINYL FLOOR TILE

BENJAMIN MOORE & CO.; SHERWIN­ WILLIAMS: PAINT

Pophouse Captures the Collaborative Spirit of Rock Ventures for its Detroit Headquarters

2022 Best of Year Winner for Medium Corporate Office

The infill of an office building in a downtown Detroit complex had just been completed when Pophouse decided to blast an enormous hole through two floors of it. The firm was planning the new headquarters of Rock Ventures and the Rock Family of Companies, and the designers envisioned a monumental spiral staircase at the point where angled sides of the complex meet. The staircase, the central feature of the project, would not only connect the lower and upper levels of the 50,000- square-foot office but also unite the multiple teams housed there, creating serendipitous opportunities for employees who don’t normally work together to come into contact while going up and down the stairs, fostering a sense of being part of a larger enterprise. But, of course, demolishing brand-new construction would be expensive and disruptive.

Another client would almost certainly have said no. But Jennifer Gilbert, the founder and creative director of Pophouse, had the ear of her client, Dan Gilbert, founder and chairman of Rock Ventures, Rock FOC, and Rocket Companies, to whom she has long been married. And as his wife and partner in many ventures, she is part boss, too, and was thus able to call the shots much more than is usually the case on the commercial projects the studio works on—with stunning results. “Wearing the creative director hat and some of the owner hat was great,” she recalls.

Not that she was doing the work alone. Just as her husband’s business has grown—it began with his founding of what would become Quicken Loans in 1985, and the Rock Family of Companies now includes a portfolio of more than 100 diverse entities including Rocket Companies, 100 Thieves, Stock X, Dictionary.com, and the NBA’s Cleveland Cavaliers—so, too, has Pophouse. The firm, which is also part of the Rock FOC, prides itself on a data-driven approach to design that incorporates the latest findings on things like biophilia. So when Rock Ventures and the Rock FOC were ready to move from cramped former quarters elsewhere in the complex to a roomier, more sophisticated space, Pophouse was up to the job.

Chrissy Fehan, the firm’s design director, and her colleagues fleshed out a scheme that incorporates multiple circular spaces, not the least being the spiral stair in its airy atrium, based in part on research suggesting that such spaces spur creativity. The first is in reception, on the lower floor. Here, under backlit stretched fabric, a terrazzo floor is modeled on Detroit’s hub-and-spoke street grid. The waiting-area gallery just beyond is circular, too. Where circles were not possible, Pophouse rounded the corners of private offices and installed curvy furniture through­out, notably plump Pierre Paulin chairs in reception, a long and winding sofa by Koz Susani Design in a lounge, and an impressive 16-foot-diameter conference table in the boardroom, which itself is round in shape.

Also key to the office’s concept is lively artwork, on which Pophouse collaborated with Library Street Collective, a downtown Detroit gallery that focuses on artists, both local and not, who push boundaries. One standout piece, by Faile, anchors the grand staircase: It spirals down to a colorful round of inlaid mosaic tile incorporating such words as “heart,” “hope,” and “dream.” “It embodies all the great work happening in our city,” says Fehan, who came to Detroit for college and then stayed. Pophouse surrounded the installation with a C-shape bench made of modular sections that can be removed so the area can be used for events. The inclusion of works by local artists Jason Revok and the late Charles McGee underscore the Detroit-proud theme.

Then there are the basketball-related installations. A wall in Dan Gilbert’s office is devoted to a Tyrrell Winston assemblage comprised of dozens of deflated basketballs, including, of course, a couple from the Cavaliers. Outside his office, a room-size walk-in closet has a shelf with autographed balls plus, hanging from clothing rods, various team jerseys from which a lucky visitor might get to make a selection to take home. “We used to have all the Cavs things stuffed in a storage closet,” Jennifer Gilbert says. “Why not celebrate it?”

She and her team also paid homage to her husband’s “isms”—sayings such as “yes before no” and “simplicity is genius”—in the auditorium, where Cody Hudson rendered them on acoustical wall panels; rift-cut white-oak millwork here and throughout the headquarters further dampen sound. For the auditorium’s seating, the designers used sleight of hand: a benching system that incorporates Eames Molded Plywood Dining Chairs, minus their chrome legs.

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Equally inventive is a wall of preserved moss near a part of the office devoted to the Rocket Community Fund and the Gilbert Family Foundation, the philanthropic organizations the couple run that are devoted to growing opportunity and equity in Detroit as well as other national and international causes. The moss maps out Detroit’s municipal districts in varying shades of yellow and green. Small wooden boards that slide in and out of sleeves embedded in the plant matter are laser-engraved with stories about the work being done by their organizations.

If it’s not already clear, Dan Gilbert is a Detroit native, his wife grew up in one of its suburbs, and together they are dedicated to revitalizing the Motor City. A dozen years ago, Dan Gilbert relocated Rock Ventures and the Rock FOC to the then-languishing downtown, and, in the years since, Bedrock, a real estate company he controls, has been redeveloping properties in the area. Last year, the couple announced a $500 million pledge to build opportunity and equity for all Detroit residents who have faced systemic barriers to economic and social mobility. The city’s comeback and the Gilberts appear to be inextricably entwined.

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Pophouse: jordan wills; sarah davis; allen largin; monica pace; lauren burnheimer; nicole pelton; brandon bartel; makyle welke; alessandro pagura

ghafari associates: architect of record.

library street collective: art consultant

abd engineering & design: acoustician

bluewater technologies group: audiovisual

mod interiors: woodwork

whiting-turner: general contractor

m cohen and sons: stair fabrication (atrium)

nienkamper: sofa (gallery)

Kvadrat Maharam: sofa upholstery

ligne roset: chairs (gallery, reception), tables (boardroom lounge)

massproductions: tables (lounge)

noom home: chairs

kvadrat: chair fabric

urban electric co.: sconces

axis lighting: linear fixtures

vogue furniture: custom desk (reception)

artisan tile inc.: custom terrazzo

bernhardt design: ottoman (reception), guest chairs, table (office), chairs, ottomans, table (breakout

herman miller: task chair (reception), workstations (work area)

Cumberland Furniture: sofa (boardroom lounge)

artifort: chairs

grand rapids chair company: chair (phone room)

matter made: lamp

Arte: wallcovering

planterra conservatory: moss wall (philanthropy gallery)

halcon furniture: casegoods (office)

fiandre: floor tile (auditorium, boardroom)

acoufelt: acoustical baffles (office area)

Tom Dixon: ceiling fixtures (closet)

Coalesse: chairs (boardroom)

carlisle wide plank floors: engineered flooring

fusion lighting; luminii; prudential lighting company; usai lighting: lighting

barrisol: stretched ceiling

armstrong: acoustical ceiling

Add tag via side panel:

certainteed; navy island: acoustical paneling

Benjamin Moore & Co.; Dunn-Edwards; Farrow & Ball; Sherwin-Williams Company: paint