Yellowpop Collaborates With Street Artist André Saraiva to Honor the Smiley Symbol
Everyone knows Smiley, the ideogram turned current-day emoticon that represents a smiling face. This spring, Yellowpop launches a collaboration with Swedish-French street artist André Saraiva to honor the 50th anniversary of the trademarking of the iconic symbol, which in the ’70’s was printed by French journalist Franklin Loufrani next to newspaper headlines to remind people to stay hopeful in times of global strife. In 2022, that’s a reminder we could all use again. Saraiva’s anniversary-edition dimmable signs are made of LED tubing and feature a clever take on his Mr. A character fused with the sunny cheer of Smiley. They’re super easy to install; even sticky strips do the trick. But get in quick: There are only 350 available.
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